What's included
reduce in workload flow for your business
EXPERTISE
Why social media marketing matters for business growth
In a digital-first buying journey, social media helps businesses stay visible, build trust and support demand across every stage of the funnel.
Visibility
The more people see you, the more likely they are to remember and recognise your brand when it is time to enquire or buy.
Consistency
Consistent activity keeps your message, visuals and offer aligned across every platform your audience uses.
Optimisation
Social media creates feedback loops. We use reporting and testing to improve what is posted, how it performs and where effort should go next.
Trust
A thoughtful, well-managed presence helps your business feel credible, current and easier for people to buy from.
COMMON CHALLENGES
Social media marketing challenges before partnering with OSDM
Social media is active, but it is not driving meaningful business results.
We are posting, but we do not know what is working or why.
The brand looks different or sounds inconsistent from one channel to the next.
Our internal team does not have the time to manage content properly every week.
We need a more professional system than generic agency posting or templates.
We are not sure which platforms deserve the most attention.
We need social media support that can scale as the business grows.
We operate in a specialised sector and need clearer industry understanding.
We need content, reporting and planning to work together instead of feeling disconnected.
Deliverables
What's included
Strategy & Planning
Create the structure behind a consistent and relevant social presence.
- Platform and profile review
- Audience and content priorities
- Monthly content calendar
Content & Creative
Develop brand-aligned content for the formats your audience is most likely to engage with.
- Captions and social copy
- Static, carousel and reel assets
- Content themes and creative direction
Social Media Upgrade
Improve the way your social presence looks and functions across the agreed platforms.
- Banners, covers and highlights
- Bios, CTAs and profile polish
- Link-in-bio / Linktree setup
Reporting & Growth
Review what is working and turn performance into clearer content decisions.
- Monthly performance report
- Insights and recommendations
- Ongoing content optimisation
SOCIAL MEDIA PACKAGES
Choose the level of social media support you need
Start with a reliable brand presence or build a stronger content, thought-leadership and engagement system.
Starter Presence
3 Months: From €1,240/m
6 Months: From €1,115/m
12 Months: From €990/m
For businesses that need a reliable, consistent presence across core social channels.
Includes:
- 2 posts per week
- Up to 2 core platforms
- Monthly content calendar
- Captions and basic creative
- Social media upgrade setup
- Scheduling and publishing
- Monthly performance report
- Dedicated account manager
Growth Social
3 Months: From €1,940/m
6 Months: From €1,745/m
12 Months: From €1,550/m
For businesses ready to increase content quality, frequency and multi-platform visibility.
Includes:
- 3 posts per week
- Up to 3 platforms
- Single images, carousels and reels
- Planning, captions and creative
- Scheduling and publishing
- Monthly report and review call
- Dedicated account manager
- Digital maturity review
Authority Social
3 Months: From €3,190/m
6 Months: From €2,870/m
12 Months: From €2,550/m
For expertise-led brands that need higher content volume, stronger creative support and campaign alignment.
Includes:
- 5 posts per week
- Thought leadership and founder content
- Advanced reels and campaign support
- Quarterly strategy workshop
- Enhanced reporting
- Dedicated account manager
- Digital maturity review
- Stronger brand and channel coordination
Starting prices exclude VAT. The 12-month term reflects the minimum monthly “from” price after the 20% reduction. Advertising spend, advanced filming, premium tools, influencer fees and separately scoped work remain excluded unless specifically agreed.
INCLUDED IN ALL PLANS
Connected OSDM expertise
Strategy, content, design, paid support and reporting aligned to your agreed scope.
Your OSDM team
Dedicated account manager plus the right specialists for the package and content mix.
Live 90-day roadmap
A continually updated view of current activity, priorities and what is next.
Shared content backlog
One place for tasks, ideas, approvals and upcoming requests.
Live reporting view
Monthly performance reporting with key insights and next-step actions.
Regular meetings and updates
Recurring check-ins, review calls and progress updates matched to the package level.
TEAM
Meet your dedicated social media team
Start with a reliable brand presence or build a stronger content, thought-leadership and engagement system.
Account / Project Manager
Your main point of contact. Coordinates timelines, approvals, deliverables and day-to-day communication.
Client Success / Strategist
Keeps the service aligned to business goals, reviews performance and helps shape the wider growth direction.
Social Media Lead
Owns the content system, platform priorities, calendar direction and quality control across the service.
Content & Creative Support
Produces captions, graphics, carousels, reels and other agreed content assets for the monthly plan.
Video / Short-Form Support
Supports reel editing, short-form content packaging and platform-ready video where the package requires it.
Paid Social Specialist (when in scope)
Supports Meta or LinkedIn campaign planning, targeting, testing and performance improvement when paid social is added.
PLATFORMS
Social media support for the platforms that matter
Thought leadership, company-page management and B2B content that helps your expertise stay visible. Thought leadership · Company-page content · Founder content · B2B visibility
Visual storytelling, reels, carousels and stories built to keep your brand active, polished and engaging. Reels · Carousels · Stories · Visual content
Content that supports brand visibility, local awareness, campaigns and audience engagement. Service updates · Campaign posts · Reach support · Local visibility
TikTok / Short-form Video
Short-form content designed around hooks, relevance and clearer audience attention. Short-form ideas · Hooks · Trend-aware creative · Video packaging
YouTube / Shorts
Video content structured to support authority, reach and stronger content reuse. Video positioning · Shorts support · Content reuse · Channel consistency
Multi-platform rollouts
Coordinated content systems where assets and messages are adapted for more than one channel. Cross-platform content · Adaptation · Scheduling · Consistency
How we work
A process built for consistent delivery
Clear stages, practical collaboration and steady reporting. Here is how OSDM moves from planning into content delivery and ongoing optimisation.
Audit & discovery
We review goals, platforms, brand assets and the current state of your social presence.
Plan & structure
We define content priorities, platform roles, posting rhythm and the monthly content calendar.
Create & publish
We produce agreed content, manage approvals, schedule publishing and keep activity moving.
Report & improve
We review performance, identify what is working and refine the content direction over time.
METHODOLOGY
Our social media methodology
Discovery & Brand Audit
Profile and content review | Audience and competitor scan | Brand-voice alignment | Platform and KPI definition
Strategy & Content Planning
Content pillars and messaging | Editorial calendar | Campaign themes | Format planning
Launch & Social Media Upgrade
Profile polish and banners | Bios, highlights and link-in-bio setup | Scheduling setup | Initial rollout
Growth & Engagement
Content optimisation | Paid-support opportunities | Collaboration ideas | Audience-growth tactics
Scale & Optimise
Performance monitoring | Monthly reporting | Strategy refinement | ROI and conversion improvements
INDUSTRIES
Industries we support
Every market buys differently. We adapt strategy, channels and reporting to fit.
CASE STUDIES
Social media examples from OSDM work
Use real OSDM examples, keeping all claims accurate and aligned with what has been approved for publication.
Forestry Services
Campaign-led social media support for a specialist sector audience.
Focus: Service visibility, event promotion and public education
Example outputs: Campaign posts · Event support · Cross-channel promotion
Proof direction: Use approved campaign and lead-generation context only.
Design the system
We choose the package, bundle, roadmap and KPIs that fit.
Launch one backlog
Teams, tasks, campaigns and approvals move through one plan.
Optimise every 90 days
We review performance, reset priorities and scale what works.
DIGITAL MARKETING STRATEGY EXAMPLES
See what's possible
Practical strategy scenarios designed around different stages of business growth.
Lead Generation Roadmap
- Clearer focus. Better lead flow.
Go-to-Market Strategy
- Stronger launch. Clearer demand.
Marketing Reset
- Less waste. Smarter decisions.
What clients say
Paddy Bruton
“Our marketing now has the structure it was missing. We have stronger visibility, better campaigns and a clearer path to generating leads.”
Paul Ryan
“OSDM has helped us across branding, website development and digital marketing. The team brings structure, creativity and reliability, helping us build brand awareness, communicate our services clearly and generate stronger leads.”
Ben Murphy
“Digital marketing is no longer something I need to worry about. Everything keeps moving without constant follow-up, which frees me to focus on other priorities.”
Killian Dineen
“We now communicate with much more clarity and consistency. Having a responsive team behind us has made a real difference to our visibility and performance.”
Patrick Keane
“They understood exactly what we needed and raised the standard. Everything felt polished, strategic and ready to present.”
Caoimhe Rogers
“Finally, a marketing partner that can properly support a major campaign. Great tools, a strong team and reliable support from start to finish.”
Teige Ryan
“Our business is now presented with far more clarity and confidence. The process was straightforward, practical and completely aligned with what we needed.”
FAQ
Common questions
- Still have questions?
Everything you need to know before choosing a social media management package.
Build your social media plan.
What is included in social media management?
Depending on the package, the service can include profile review, strategy, content pillars, monthly planning, captions, design, carousels, reels, scheduling, publishing, performance reporting and ongoing recommendations.
Which social media platforms do you manage?
The most common OSDM combinations include LinkedIn, Facebook and Instagram. Other platforms can be considered when they genuinely match the audience, content resources and business goals.
How much content will you create each month?
Starter Presence normally supports around two posts per week. Growth Social supports around three posts per week. Authority Social supports around five posts per week. Final volumes depend on the agreed platforms and formats.
Can we approve content before it is published?
Yes. We agree an approval process, timelines and named contacts during onboarding. Content is then shared through the agreed workflow before publishing unless another process has been approved.
Do you create reels and video content?
Growth and Authority packages can include reels and edited short-form content. On-site filming, professional photography, advanced production, presenters, travel and dedicated content-capture days are scoped separately.
Does the service include paid social advertising?
No. The social media management prices cover the agreed organic service. Paid campaigns, Meta or LinkedIn ad management and advertising spend are scoped separately or included through a wider Growth System.
What is included in the social media upgrade?
The upgrade work can include profile banners, highlight covers, bio and CTA refreshes, page-polish recommendations and link-in-bio / Linktree setup so the channels feel more complete and consistent.
- Still have questions?
We’re happy to help. Reach out to discuss your needs, challenges, and how AI can fit your business.