What's included
campaign and nurture roadmap
EMAIL MARKETING
Why email marketing remains one of the most effective channel
Email gives you a direct, permission-based way to reach customers and prospects. When the data, message and timing are right, it supports lead nurturing, retention and repeat action without relying entirely on paid reach.
Build Loyalty
Useful, consistent communication helps your business stay visible and build stronger relationships over time.
Measure Performance
Campaign and journey data show what people open, click and act on – helping you improve future sends.
Improve Relevance
Segmentation and personalisation make it easier to send messages that reflect audience needs, behaviour and stage in the journey.
Automate Follow-Up
Welcome, nurture, re-engagement and lead-follow-up journeys keep useful communication moving even when the team is busy.
Own the Audience
Your opted-in database is a business asset you can develop without depending entirely on changing social algorithms.
Connected Value
Email becomes stronger when forms, CRM, website activity, content and sales follow-up work together.
Common problem
OSDM response
What's included
The problem with email activity without a lifecycle plan
Many businesses send occasional newsletters or sales emails without a clear view of who should receive them, what should happen next or how email supports the wider customer journey.
OSDM connects data, content, campaigns, automation and reporting into one manageable email system designed to nurture interest, strengthen relationships and make follow-up more consistent.
Deliverables
What's included
Strategy & Data
Create a clearer foundation for audiences, goals and sending activity.
- Account and list review
- Segmentation priorities
- Campaign and lifecycle roadmap
Campaigns & Creative
Develop useful, brand-aligned campaigns that are ready to send.
- Campaign copy and subject lines
- Template and design coordination
- Scheduling and deployment
Automation & Nurture
Build repeatable journeys that support onboarding, education and follow-up.
- Welcome or nurture flows
- Trigger and timing logic
- CRM or form connection review
Reporting & Growth
Turn campaign and journey data into clearer next steps.
- Monthly performance report
- Testing recommendations
- Ongoing optimisation priorities
STRATEGY PACKAGES
Choose the level of strategic support you need
Start with a focused diagnosis or build a complete roadmap for marketing execution and growth.
Email Foundation
3 Months: From €815/m
6 Months: From €730/m
12 Months: From €650/m
For businesses that need a cleaner setup and one consistent monthly campaign.
Includes:
- Account setup or clean-up
- Template structure
- List and segmentation review
- 1 campaign per month
- Copy and deployment support
- Monthly performance report
- Dedicated account manager
Email Growth
3 Months: From €1,315/m
6 Months: From €1,180/m
12 Months: From €1,050/m
For businesses ready to nurture leads through regular campaigns and an automated journey.
Includes:
- 2 campaigns per month
- Welcome or nurture automation
- Audience segmentation
- Copywriting and design coordination
- Campaign scheduling and testing
- Monthly report and recommendations
- Dedicated account manager
Email Automation
3 Months: From €2,190/m
6 Months: From €1,970/m
12 Months: From €1,750/m
For businesses that need a wider email, CRM and lifecycle-nurturing system.
Includes:
- Up to 4 campaigns per month
- Multiple automation flows
- Lead-nurturing journeys
- CRM integration support
- Newsletter and lifecycle plannin
- Advanced reporting
- Quarterly optimisation review
INCLUDED IN ALL PLANS
Connected OSDM expertise
Email, content, CRM, website and reporting support aligned to the agreed scope.
Your OSDM team
Dedicated account management plus the right email and creative specialists for the package.
Live 90-day roadmap
A continually updated view of campaigns, automations, priorities and next actions.
Shared content backlog
One place for campaign requests, approvals, assets and upcoming activity.
Performance reporting
Clear campaign and journey reporting with recommendations for improvement.
Regular meetings and updates
Progress check-ins, campaign reviews and strategy calls matched to the package level.
TEAM
Meet your dedicated social media team
We assemble the right support around your database, platform, campaigns and automation needs – then coordinate delivery through one clear account structure.
Account / Project Manager
Your main point of contact. Coordinates planning, approvals, campaign timelines and day-to-day communication.
Client Success / Strategist
Owns the email direction, priorities, lifecycle roadmap and quality control across the agreed scope.
Campaign Specialist
Builds, schedules, tests and monitors recurring email campaigns and audience segments.
Email Designer
Creates or adapts clear, mobile-friendly templates and campaign visuals within the package scope.
Email Designer
Creates or adapts clear, mobile-friendly templates and campaign visuals within the package scope.
Copywriter
Develops subject lines, campaign copy, calls to action and nurture messaging aligned to the audience and brand.
Analytics Support
Reviews tracking, UTMs, campaign reporting and the signals needed to improve performance over time.
EMAIL MARKETING SERVICES
Connected email marketing solutions under one roof
The final mix depends on your audience, platform, campaign volume, customer journey and internal capacity.
Email Marketing Audit
Review account setup, database structure, campaign history, deliverability signals, templates and lifecycle gaps.
Campaign Strategy & Calendar
Define campaign priorities, audiences, themes, timing and calls to action across the month or quarter.
Template System
Create or refine reusable, mobile-friendly campaign templates that reflect the brand and improve consistency.
Segmentation & List Hygiene
Review tags, audiences, consent status, inactive contacts and opportunities for more relevant communication.
Newsletter Campaigns
Plan, write, coordinate design, deploy and report on recurring newsletters or promotional campaigns.
Welcome & Nurture Flows
Build journeys that educate new contacts, introduce the offer and guide people towards the next useful action.
Lead Follow-Up Automation
Connect forms, enquiries or CRM stages to timely follow-up messages where the platform and scope allow.
Re-engagement & Win-Back
Create segmented campaigns for inactive contacts, previous customers or audiences that need a new reason to engage.
CRM & Lead-Flow Support
Review how email, contact records, stages, notifications and follow-up responsibilities connect.
Deliverability Setup Review
Assess authentication, sender reputation, list practices and sending configuration, then recommend improvements.
Personalisation & AI-Supported Workflows
Use practical tools to improve content variants, segmentation ideas and workflow efficiency while keeping human review.
Reporting & Optimisation
Track agreed KPIs, review campaign patterns and maintain a prioritised testing and improvement roadmap.
How we work
A process built for relevant, consistent communication
Clear stages, practical collaboration and steady improvement. Here is how OSDM turns email activity into a more connected campaign and nurture system.
Audit & discover
We review goals, audience data, platforms, existing campaigns and the wider lead or customer journey.
Plan & structure
We define segments, messages, campaign priorities, automation opportunities and measurable actions.
Build & launch
We create agreed campaigns, templates or journeys, complete testing and coordinate deployment.
Report & improve
We review performance, identify useful patterns and refine future campaigns and automations.
STRATEGY PACKAGES
Choose the level of strategic support you need
Start with a focused diagnosis or build a complete roadmap for marketing execution and growth.
Discovery & Audit
- Account, list, consent and campaign review
- Platform and deliverability checks
- KPI baseline and priority gaps
Around 1 week
Strategy Development
- Audience segmentation
- Campaign and lifecycle roadmap
- Customer journey and trigger planning
Around 1-2 weeks
Technical Foundation
- Tracking and form review
- Authentication and sending setup review
- Template and personalisation structure
Around 2-3 weeks
Campaign & Automation Build
- Campaign production
- Welcome, nurture or follow-up flows
- Testing and launch coordination
Around 1-2 months
Optimise & Expand
- Testing framework
- Segment refinement
- Re-engagement, cross-sell or additional journey opportunities
Around 2-3 months
Scale & Improve
- Performance monitoring
- Deliverability protection
- Continuous testing and quarterly roadmap updates
Ongoing
INDUSTRIES
Industries we support
Every customer journey is different. We adapt campaigns, automation and reporting to fit.
EMAIL MARKETING EXAMPLES
See what's possible
Practical email scenarios designed around different stages of the customer and lead journey.
Lead Nurture Journey
- Clearer follow-up. Better sales visibility.
Welcome & Onboarding Flow
- Smoother onboarding. More useful communication.
Re-engagement Campaign
- Cleaner data. Renewed engagement.
What clients say
Paddy Bruton
“Our marketing now has the structure it was missing. We have stronger visibility, better campaigns and a clearer path to generating leads.”
Paul Ryan
“OSDM has helped us across branding, website development and digital marketing. The team brings structure, creativity and reliability, helping us build brand awareness, communicate our services clearly and generate stronger leads.”
Ben Murphy
“Digital marketing is no longer something I need to worry about. Everything keeps moving without constant follow-up, which frees me to focus on other priorities.”
Killian Dineen
“We now communicate with much more clarity and consistency. Having a responsive team behind us has made a real difference to our visibility and performance.”
Patrick Keane
“They understood exactly what we needed and raised the standard. Everything felt polished, strategic and ready to present.”
Caoimhe Rogers
“Finally, a marketing partner that can properly support a major campaign. Great tools, a strong team and reliable support from start to finish.”
Teige Ryan
“Our business is now presented with far more clarity and confidence. The process was straightforward, practical and completely aligned with what we needed.”
FAQ
Common questions
- Still have questions?
Everything you need to know before choosing an email marketing package.
Build your email marketing plan.
What is included in email marketing management?
Depending on the package, the service can include account review, campaign planning, segmentation, copywriting, template coordination, scheduling, deployment, automation flows, reporting and ongoing recommendations.
Which email platforms can you work with?
OSDM can support common platforms such as Mailchimp, Klaviyo, Brevo, HubSpot and other suitable email or CRM tools. The best platform depends on the database, integrations, campaign requirements and existing systems.
Can you work with our existing email list and account?
Yes. We review the current account, database structure, consent status, templates and performance first. We will explain any clean-up, migration or technical work required before increasing activity.
How many campaigns are included each month?
Email Foundation normally includes one campaign per month, Email Growth includes two, and Email Automation supports up to four. Final volume depends on the agreed format, audience segments and automation scope.
Can you build automated nurture journeys?
Yes. Growth and Automation packages can include welcome, lead-nurture, onboarding, re-engagement or other agreed flows. The final scope depends on platform capability, triggers, CRM access and journey complexity.
How do you handle GDPR, consent and unsubscribes?
OSDM structures campaigns around the client’s lawful data and consent processes, and supports appropriate unsubscribe and preference handling within the platform. The client remains responsible for its legal basis, privacy notices and data governance; specialist legal advice should be obtained where needed.
Does the price include the email or CRM platform?
No. Platform subscriptions, contact-volume charges, CRM licences and third-party tools are separate unless a proposal explicitly states otherwise.
How long does it take to launch?
A straightforward campaign can often begin after onboarding, access, list review and template approval. New automation systems or CRM connections take longer. The methodology section provides indicative timing, but final dates are confirmed after discovery.
How do you measure email performance?
We agree the most relevant KPIs, which may include delivery, engagement, clicks, form actions, lead progression, sales context or retention signals. Reporting focuses on what happened, what it means and what should improve next.
Can email connect with our website, CRM or paid campaigns?
Yes. Email often performs best when forms, landing pages, CRM stages, paid-media leads and content journeys are connected. Integration complexity and development work are assessed and scoped separately where required.
- Still have questions?
We’re happy to help. Reach out to discuss your needs, challenges, and how AI can fit your business.