What's included
prioritised marketing roadmap
What's included
The problem with marketing without a clear plan
Many businesses are active across social media, paid campaigns, content and websites without knowing which channels should come first, where budget should go or how success will be measured.
OSDM connects commercial goals, audience needs, positioning, channel priorities and reporting into one practical roadmap your team can understand and implement.
Deliverables
What's included
Market & Audience
Understand where the strongest opportunities exist and who your marketing needs to influence.
- Market and competitor review
- ICP and audience priorities
- Demand and opportunity mapping
Positioning & Journey
Clarify how your offer should be presented and how buyers move towards an enquiry.
- Offer and message review
- Customer journey mapping
- Funnel and conversion gaps
Channels & Campaigns
Decide where activity, resources and budget should be focused.
- Channel mix and priorities
- Campaign and content roadmap
- Budget and capacity guidance
Measurement & Growth
Create a practical system for measuring, testing and improving performance.
- KPI and tracking framework
- Reporting requirements
- 90-day testing roadmap
STRATEGY PACKAGES
Choose the level of strategic support you need
Start with a focused diagnosis or build a complete roadmap for marketing execution and growth.
Strategy Snapshot
From €1,250
For businesses that need clarity around one immediate marketing challenge.
Includes:
- Social media
- Creative
- One Paid Platform
Timeline: 1–2 weeks
Growth Roadmap
From €2,500
For businesses that need a structured plan across audiences, channels, campaigns and measurement.
Includes:
- Everything in Strategy Snapshot
- Market and ICP mapping
- Positioning and message review
- Customer journey and funnel review
- Recommended channel mix
- Budget and capacity guidance
- KPI and reporting framework
- Prioritised 90-day roadmap
- Strategy presentation workshop
Timeline: 2–4 weeks
Strategy + Activation Blueprint
From €4,500
For businesses preparing a launch, major campaign or wider marketing transformation.
Includes:
- Everything in Growth Roadmap
- Go-to-market or campaign architecture
- Core campaign messages
- Content themes and channel roles
- Media and budget allocation plan
- Landing-page recommendations
- CRM and lead-flow recommendations
- Tracking and reporting plan
- Campaign briefing documents
- Structured test backlog
- 30 days of activation guidance
Timeline: 4–6 weeks
Starting prices exclude VAT. Final scope depends on the number of markets, audiences, products, stakeholders and channels. Advertising spend, creative production, website development, premium tools and ongoing campaign management are quoted separately.
Ongoing Support Bridge
Need help putting the strategy into action?
Continue with monthly strategic guidance or connect your roadmap to an OSDM Growth System.
Growth Consultancy
From €695/month
Two monthly strategy calls, campaign review, updated priorities and ongoing senior guidance.
Growth Systems
From €3,500/month
Strategy, content, SEO, paid media, CRM, reporting and account management connected through one managed growth plan.
How we work
A process built for clearer decisions
Clear stages, practical collaboration and no generic strategy decks. Here is how we turn business goals into an actionable marketing roadmap.
Discover & Diagnose
We review your goals, audiences, offer, current channels and existing performance.
Define Priorities
We clarify positioning, opportunities, challenges and the audiences that matter most.
Build the Roadmap
We recommend the channel mix, campaigns, content priorities, budget direction and KPIs.
Activate & Review
We support implementation, measure early performance and refine priorities as the data develops.
DIGITAL MARKETING STRATEGY EXAMPLES
See what's possible
Practical strategy scenarios designed around different stages of business growth.
Lead Generation Roadmap
- Clearer focus. Better lead flow.
Go-to-Market Strategy
- Stronger launch. Clearer demand.
Marketing Reset
- Less waste. Smarter decisions.
What clients say
Paddy Bruton
“Our marketing now has the structure it was missing. We have stronger visibility, better campaigns and a clearer path to generating leads.”
Paul Ryan
“OSDM has helped us across branding, website development and digital marketing. The team brings structure, creativity and reliability, helping us build brand awareness, communicate our services clearly and generate stronger leads.”
Ben Murphy
“Digital marketing is no longer something I need to worry about. Everything keeps moving without constant follow-up, which frees me to focus on other priorities.”
Killian Dineen
“We now communicate with much more clarity and consistency. Having a responsive team behind us has made a real difference to our visibility and performance.”
Patrick Keane
“They understood exactly what we needed and raised the standard. Everything felt polished, strategic and ready to present.”
Caoimhe Rogers
“Finally, a marketing partner that can properly support a major campaign. Great tools, a strong team and reliable support from start to finish.”
Teige Ryan
“Our business is now presented with far more clarity and confidence. The process was straightforward, practical and completely aligned with what we needed.”
FAQ
Key questions
- Common questions
Everything you need to know before building your marketing roadmap.
Build your marketing roadmap
What is included in a digital marketing strategy?
The scope depends on the package, but it can include market and competitor review, audience priorities, positioning, customer journey, channel mix, campaign roadmap, budget direction, KPI framework and a prioritised action plan.
How long does the strategy process take?
A focused Strategy Snapshot normally takes 1–2 weeks. A complete Growth Roadmap usually takes 2–4 weeks, while a Strategy + Activation Blueprint can take 4–6 weeks depending on scope and stakeholder availability.
What information do you need from our business?
We normally request your business goals, current offer, target audiences, existing marketing activity, performance data, website and platform access where relevant, previous campaigns and internal resource constraints.
Can you work with our existing marketing team or agency?
Yes. OSDM can work with internal teams, freelancers, agencies and specialist partners. The strategy should clarify responsibilities, priorities and the handover needed for implementation.
Will we receive a written roadmap and recommendations?
Yes. The agreed output is documented and prioritised. Depending on the package, this can include a 30-day action list, a 90-day roadmap, channel recommendations, KPI framework, campaign briefs and an activation backlog.
Does the strategy package include campaign execution?
Not automatically. Execution is included only where stated, such as limited activation guidance in the Strategy + Activation Blueprint. Ongoing content, paid media, SEO, website work and creative production are quoted separately or delivered through a Growth System.
How often should the strategy be reviewed?
The main roadmap should be reviewed as performance data, market conditions and commercial priorities change. We recommend monthly performance reviews and a more structured strategic review every quarter.
- Still have questions?
We’re happy to help. Reach out to discuss your needs, challenges, and how AI can fit your business.