CORE SOLUTIONS
Core analytics solutions
Build a reliable measurement foundation so conversions are tracked consistently and performance can be reviewed in one clearer reporting structure.
GA4 & GTM Setup
Review, configure and organise GA4 and Google Tag Manager around the actions that matter to your business.
Event mapping · Tag setup · Conversion configuration
Conversion & Lead Tracking
Track forms, calls, purchases and other high-value actions across websites, campaigns and agreed systems.
Form tracking · Campaign tags · Lead-source visibility
Dashboards & Reporting
Turn data into reporting your team can use, with focused dashboards and practical explanations.
Looker Studio · KPI reporting · Recommendations
DATA QUALITY & PRIVACY
Reliable measurement in a privacy-first environment
Browser restrictions, consent requirements and disconnected systems can reduce visibility. We improve measurement using clearer event design, first-party data and privacy-aware tracking choices matched to the agreed scope.
Consent-aware tracking
Measurement is configured around the client’s approved cookie and consent requirements, including Consent Mode where appropriate.
First-party data focus
Forms, CRM records and owned customer data are connected carefully to improve lead-source and lifecycle visibility.
Enhanced tracking where needed
Server-side tagging, enhanced conversions or platform APIs can be scoped when the website, budget and technical environment justify them.
Clean implementation & QA
Events, tags and conversions are documented, tested and reviewed before they are used for reporting or optimisation.
COMMON CHALLENGES
Common analytics challenges we solve
"Not sure whether your tracking is accurate?"
We audit GA4, GTM, pixels and conversion events, then document the gaps and priority fixes.
"Platform reports do not match each other?"
We align definitions, campaign tags and conversion logic so differences can be understood and reduced.
"Conversions are being missed?"
We investigate consent, browser, form and platform issues, then recommend the most practical recovery options.
"Cannot see the full lead journey?"
We connect website, campaign and CRM data where possible to improve lead-source and follow-up visibility.
"Too many dashboards, but no clear insight?"
We reduce reporting noise and focus dashboards on agreed commercial KPIs and decision points.
"Hard to explain results to stakeholders?"
We translate performance into plain-English findings, risks and next-step recommendations.
Why businesses choose OSDM for web analytics
01
Commercial Measurement
Dashboards focus on enquiries, lead quality, conversion and campaign outcomes rather than vanity metrics.
02
Connected Tracking
Website, advertising and CRM information are aligned where access and technical scope allow.
03
Practical Reporting
Reports explain what happened, why it matters and what should be improved next.
04
Privacy-Aware Delivery
Tracking decisions consider consent, data minimisation and the client’s approved compliance requirements.
05
Audit to Optimisation
The service can begin as a one-time review and continue into recurring monitoring and improvement.
06
Clear Ownership
Access, naming, dashboard logic and implementation notes are organised to reduce dependency on a black box.
What's included
The problem with data you cannot trust
Many businesses already have GA4, ad-platform pixels and monthly reports, but events are incomplete, definitions conflict and no one can explain what the numbers mean for the next marketing decision.
OSDM starts with business goals, maps the actions that matter, improves the tracking structure and turns performance data into a practical reporting and optimisation process.
Why businesses choose OSDM for web analytics
Commercial Measurement
Dashboards focus on enquiries, lead quality, conversion and campaign outcomes rather than vanity metrics.
Connected Tracking
Website, advertising and CRM information are aligned where access and technical scope allow.
Practical Reporting
Reports explain what happened, why it matters and what should be improved next.
Privacy-Aware Delivery
Tracking decisions consider consent, data minimisation and the client’s approved compliance requirements.
Audit to Optimisation
The service can begin as a one-time review and continue into recurring monitoring and improvement.
Clear Ownership
Access, naming, dashboard logic and implementation notes are organised to reduce dependency on a black box.
DELIVERABLES
What's included
Measurement Strategy
Define what should be measured and how success will be reviewed.
- KPI and conversion framework
- Event and data map
- Tracking requirements
Tracking & QA
Configure and validate agreed website and campaign measurement.
- GA4 and GTM setup or review
- Conversion-event testing
- Campaign and source validation
Dashboards & Reporting
Create a clearer performance view for teams and stakeholders
- Looker Studio dashboard
- Lead-source and funnel views
- Demand and opportunity mapping
Insights & Optimisation
Turn performance into practical next steps.
- Data-quality checks
- Findings and recommendations
- Ongoing measurement improvements
WEB ANALYTICS PACKAGES
Choose the level of measurement support you need
Start by repairing the tracking foundation, then add ongoing reporting, lead-source visibility or automation as your measurement needs grow.
Tracking Foundation
Project: From €1,250
For businesses that need a reliable starting point before campaigns or reporting can improve.
Includes:
- GA4 and GTM review or setup
- Search Console review
- Core form and conversion events
- Tracking checklist and data map
- Basic reporting dashboard
- Implementation handover
Typical timeline: 2-4 weeks
Analytics Management
3 Months: From €1,565/m
6 Months: From €1,405/m
12 Months: From €1,250/m
For businesses that need tracking, dashboards and recurring performance interpretation managed together.
Includes:
- Foundation review and priority fixes
- Monthly data-quality checks
- Lead-source and campaign reporting
- Live KPI dashboard
- Monthly report and review call
- Recommendations and roadmap
- Dedicated account manager
Analytics & Automation
3 Months: From €2,815/m
6 Months: From €2,530/m
12 Months: From €2,250/m
For businesses connecting analytics, CRM, automation and advanced reporting across a wider growth system.
Includes:
- Everything in Analytics Management
- CRM and lead-source tracking review
- Automated campaign reporting
- Advanced dashboard views
- Workflow and alert recommendations
- Quarterly strategy review
- Ongoing optimisation support
Pricing note: Starting prices exclude VAT, premium software, custom development, consent-management platforms and third-party implementation costs. Server-side tracking, ecommerce data-layer work, CRM integration and custom APIs are scoped separately when required.
Pricing logic: The 12-month recurring rate is the minimum monthly price. Six-month pricing reflects approximately 10% off the three-month rate; twelve-month pricing reflects approximately 20% off the three-month rate.
INCLUDED IN ALL PLANS
Your OSDM analytics team
Dedicated account management with the specialists required for the agreed scope.
Measurement roadmap
A maintained view of tracking priorities, data issues and upcoming improvements.
Shared implementation board
Tasks, access requests, QA notes and approvals organised in one place.
Live reporting view
An agreed dashboard for key performance and lead-source visibility.
Recurring data-quality checks
Regular review of priority events, conversions and reporting consistency.
Clear meetings and updates
Scheduled reviews with practical findings and recommended next actions
TEAM
Meet your dedicated analytics team
We assemble the right support around your website, campaigns, systems and reporting requirements – then coordinate the work through one clear delivery process.
Account / Project Manager
Coordinates access, timelines, approvals, implementation priorities and communication across the analytics work.
Analytics Strategist
Connects commercial goals to KPIs, event definitions, reporting structure and optimisation priorities.
Tracking Specialist
Reviews GA4, GTM, platform tags and conversion events; configures and tests the agreed implementation.
Dashboard & Reporting Specialist
Builds practical Looker Studio reporting and organises views around the client’s agreed performance questions.
CRM / Automation Specialist - when scoped
Supports lead-source mapping, CRM data, reporting automation and workflow recommendations for advanced plans.
How we work
A process built for reliable measurement
Clear definitions, careful implementation and ongoing validation. Here is how OSDM turns fragmented tracking into a useful measurement and reporting system.
Discover & define
We review the website, search visibility, competitors, analytics and commercial priorities.
Map data & access
We document key events, systems, ownership, access requirements and the proposed reporting structure.
Implement & test
We configure agreed tracking, validate priority conversions and check that data is usable before reporting relies on it.
Measure & refine
We review performance, identify new opportunities and update priorities as the data develops.
Our analytics-first workflow
Measurement Audit
Review GA4, GTM, platform tags, forms, data quality, consent behaviour and current reporting gaps.
Tracking Blueprint
Define KPIs, conversion actions, event naming, data sources, ownership and dashboard requirements.
Deployment & QA
Implement agreed tags and events, configure conversions, test journeys and document the setup.
nsights & Reporting
Build dashboards, establish reporting cadence and translate performance into clear findings.
Optimise & Scale
Refine tracking, add useful signals, improve attribution views and support campaign or website decisions with cleaner data.
INDUSTRIES
Industries we support
Every business measures growth differently. We adapt tracking, dashboards and reporting to fit.
WEB ANALYTICS EXAMPLES
See what's possible
Practical measurement scenarios designed around campaign visibility, lead tracking and clearer performance decisions.
Campaign Lead Reporting
- 82 net leads clearly tracked and reviewed
Go-to-Market Strategy
- Clearer source data. Better follow-up questions.
Marketing Reset
- One reporting view. Clearer next actions.
What clients say
Paddy Bruton
“Our marketing now has the structure it was missing. We have stronger visibility, better campaigns and a clearer path to generating leads.”
Paul Ryan
“OSDM has helped us across branding, website development and digital marketing. The team brings structure, creativity and reliability, helping us build brand awareness, communicate our services clearly and generate stronger leads.”
Ben Murphy
“Digital marketing is no longer something I need to worry about. Everything keeps moving without constant follow-up, which frees me to focus on other priorities.”
Killian Dineen
“We now communicate with much more clarity and consistency. Having a responsive team behind us has made a real difference to our visibility and performance.”
Patrick Keane
“They understood exactly what we needed and raised the standard. Everything felt polished, strategic and ready to present.”
Caoimhe Rogers
“Finally, a marketing partner that can properly support a major campaign. Great tools, a strong team and reliable support from start to finish.”
Teige Ryan
“Our business is now presented with far more clarity and confidence. The process was straightforward, practical and completely aligned with what we needed.”
FAQ
Common questions
- Still have questions?
Everything you need to know before improving your tracking and reporting setup.
Request an analytics audit.
What is the value of professional web analytics?
The value comes from improving data quality and making performance easier to interpret. Better measurement can reduce wasted budget, expose tracking gaps and help teams decide which campaigns, pages and lead sources deserve more attention.
Do you support server-side Google Tag Manager?
It can be scoped where the website, consent requirements, technical access and commercial value justify it. Server-side tracking is not automatically included in every package and may require hosting, developer support or additional platform costs.
How do you approach GDPR and cookie consent?
We configure analytics around the client’s approved consent and cookie requirements and can support tools such as Google Consent Mode. OSDM does not provide legal advice; final compliance decisions and policy wording remain the client’s responsibility.
Do you offer one-time setup or ongoing management?
Both. Tracking Foundation is a fixed setup project. Analytics Management and Analytics & Automation provide recurring monitoring, reporting, recommendations and improvement.
Can you work with our existing dashboards and tools?
Yes. We begin by reviewing the existing setup and retain useful elements where possible. The scope may include GA4, GTM, Looker Studio, ad platforms, Search Console, CRM data and other agreed systems.
Do you integrate analytics with CRM or ecommerce platforms?
Where access and technical compatibility allow, we can support lead-source mapping, ecommerce reporting and CRM alignment. Custom development, connectors and advanced data engineering are scoped separately.
What access do you need to get started?
Usually read or admin access to GA4, GTM, Search Console, the website, advertising platforms and any existing dashboards. We request only the access required for the agreed work and document what is needed.
How long does implementation take?
A focused audit or standard foundation commonly takes a few weeks. Complex ecommerce tracking, consent remediation, CRM connections or server-side work can take longer. A realistic timeline is confirmed after access and scope review.
Can you help us make decisions, not just build tracking?
Yes. Recurring plans include reporting interpretation and recommendations. We explain what changed, what the data can and cannot prove, and which marketing or website actions should be considered next.
Can analytics guarantee perfect attribution?
No. Privacy settings, cross-device behaviour, consent, offline activity and platform modelling mean attribution will never be perfect. The goal is a more consistent, documented and decision-useful measurement system.
- Still have questions?
We’re happy to help. Reach out to discuss your needs, challenges, and how AI can fit your business.